Case 001 - BMTech

BMTech - A Passive Fire Consultancy

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Year
2023
Services
Technology
WordPress
Google Analytics 4
Heat Mapping
GSAP Animations
Hover Animations

The Mission

BMTech is a passive fire consultancy and a Type A, IANZ-accredited passive fire inspection body. Their expertise is built on extensive experience in the certification, specification, and installation of fire-rated systems.

The Mission

Complete update of the company’s brand andindustry image.

The Work

Strategic brainstorming on a 5-year plan using the Ishikawa (Fishbone) Diagram framework.

Defining the positioning for BMTech’s consultancy services.

Identifying the target market.

Rebranding and visual identity refresh.

Creation of a new website, with content developed from the strategic brainstorming outcomes.

Design of a client handover flyer to support project communications.

Branding

Colors

#F5F1F1
RGB 245 241 241
C0% M2% Y2% K%
#1E1E1E
RGB 30 30 30
C0% M0% Y0% K88%
#DD1721
RGB 221 23 33
C0% M78% 74% K13%
#850108
RGB 133 1 8
C0% M52% Y49% K48%
#4B0E05
RGB 75 14 5
C0% M24% Y27% K71%
#202039
RGB 32 32 57
C10% M10% Y0% K78%
#1D2874
RGB 29 40 116
C34% M30% Y0% K55%
#2F41BE
RGB 47 65 190
C56% M49% Y0% K25%
#BABAF2
RGB 186 186 242
C22% M22% Y0% K5%

Typography

Logos

Iconography

Website Design & Development

Our web design expert worked on the BMtech website UI/UX, featuring refreshed brand identity.

While going through the options of the BMTech website design we suggested a paper like background which would associate with the specifications, reporting and consultancy services this engineering team provides.

The website is fully customised being tuned to the BMTech branding style (colors, font, iconography, page layouts).

The website is being backed up by a robust SEO strategy, which is currently pushing the website up in the organic rankings.
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