Mechanical Support Systems - A Manufacturer of Fire-Rated Cable Containment Systems

The MSS team successfully completed fire resistance testing and aimed to introduce a new line of fire-rated cable support systems to the New Zealand market. To achieve this goal, they used the expertise of the Fyre Dynamics team.

• Developing an overall strategy for launching the new product line
• Suggesting the product line name "MSS FIREPROVED"
• Creating branding for the fire-rated product line, including the FIREPROVED brand guideline
• Designing social media and YouTube banners for the campaign period
• Creating the MSS YouTube Channel
• Architecting and curating content for the FIREPROVED solutions page on the MSS website
• Producing a video showcasing the installation and testing process at an IANZ-accredited laboratory, featuring a custom-made MSS intro
• Conducting a Mailchimp campaign targeting 2,500 industry professionals and trade
• Launching a teaser campaign for the new transit box EZ-Pass Series by Legrand Group.