Case 003Mechanical Support Systems

Mechanical Support Systems

The Mission

Mechanical Support Systems (MSS) is a leading New Zealand designer, manufacturer, and supplier of cable support systems. MSS is owned by the Legrand Group.

The MSS team successfully completed fire resistance testing and aimed to introduce a new line of fire-rated cable support systems to the New Zealand market. To achieve this goal, they used the expertise of the Fyre Dynamics team.

The Work

Fyre Dynamics provided comprehensive support, including:

  • Developing an overall strategy for launching the new product line
  • Suggesting the product line name "MSS FIREPROVED"
  • Creating branding for the fire-rated product line, including the FIREPROVED brand guideline
  • Designing social media and YouTube banners for the campaign period
  • Creating the MSS YouTube Channel
  • Architecting and curating content for the FIREPROVED solutions page on the MSS website
  • Producing a video showcasing the installation and testing process at an IANZ-accredited laboratory, featuring a custom-made MSS intro
  • Conducting a Mailchimp campaign targeting 2,500 industry professionals and trade
  • Launching a teaser campaign for the new transit box EZ-Pass Series by Legrand Group.

Branding

Colors

#FEFEFE
R: 254 G:254 B:254
C:0 M:0 Y:0 K:0
#FF0000
R: 25 G:0 B:0
C:0 M:89 Y:100 K:0
#000000
R:O G:0 B:0
C:95 M:95 Y:45 K:95
#17B9FF
R:23 G:185 B:255 
C:69 M:11 Y:O K:0

Typography

Logos

Iconography

Assets

Fyre Dynamics © 2024 All Rights Reserved
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram