Mechanical Support Systems (MSS) is a leading New Zealand designer, manufacturer, and supplier of cable support systems. MSS is owned by the Legrand Group.
The MSS team successfully completed fire resistance testing and aimed to introduce a new line of fire-rated cable support systems to the New Zealand market. To achieve this goal, they used the expertise of the Fyre Dynamics team.
Fyre Dynamics provided comprehensive support, including:
- Developing an overall strategy for launching the new product line
- Suggesting the product line name "MSS FIREPROVED"
- Creating branding for the fire-rated product line, including the FIREPROVED brand guideline
- Designing social media and YouTube banners for the campaign period
- Creating the MSS YouTube Channel
- Architecting and curating content for the FIREPROVED solutions page on the MSS website
- Producing a video showcasing the installation and testing process at an IANZ-accredited laboratory, featuring a custom-made MSS intro
- Conducting a Mailchimp campaign targeting 2,500 industry professionals and trade
- Launching a teaser campaign for the new transit box EZ-Pass Series by Legrand Group.