Case 002FTSL

FTSL - Accredited Fire Testing Laboratory

FTSL is an IANZ-accredited & NATA-recognised, ISO 17025:2017-certified laboratory for fire resistance testing.

FTSL's test reports are accepted in Australia and New Zealand.
FTSL is a UL-recognised laboratory of fire resistance testing for the UL AU Certification Mark.

Quick Links

Year
2023
Services
Technology
WordPress
Google Analytics 4
Heat Mapping
GSAP Animations
Hover Animations
Exit & Entry Animations

The Mission

To develop a brand that accurately reflects the nature and technical expertise of a fire testing laboratory.

The Work

• Development of a new brand identity, including logo, technical documentation design, and customised iconography.
• Architecture, design, and content development for a new website.
• Design and content creation for the laboratory’s brochure.

Branding

Colors

#FEFEFE
#102A57
#EE3008
#141414

Typography

Logos

Iconography

Website Design & Development

The team had to think how to design the website layout and how to structure the content to convey the key business aspects:

  • Laboratory testing standards, 
  • technical expertise, 
  • construction capabilities,
  • and to arrange the SpeakUp Blog episodes to impress and engage the viewers.

We were determined to showcase the laboratory's highly sophisticated equipment and impressive testing scope. 

A comprehensive stock of professional photos taken by Justina Bain made the task with the equipment showcasing and the gallery pretty easy.

To arrange the testing scope was a more time-consuming exercise. The lab’s main standard and fire resistance testing bible - AS1530.4 took the whole page. This page features Cellulosic and hydrocarbon temperature curves which are built based on the data from the real fire resistance tests. 

We also didn’t forget about tunnel fire testing temperature curves.

The sections of AS1530.4 were decided to present from the perspective of the lab's technical capabilities to conduct tests (frame dimensions, viewing window, loading, crane and etc). 

The buttons’ shape visually resembles the passage of fire through the specimen lining when it is engulfed in fire at the end of the test. The button changes the color on hover, making the website feel more fluid and responsive.

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