Case 002FireTSLab

FireTSLab - Fire Testing Laboratory

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Year
2023
Services
Technology
WordPress
Google Analytics 4
Heat Mapping
GSAP Animations
Hover Animations
Exit & Entry Animations

The Mission

The lab's team envisioned a bold and daring website design that truly captures the essence of their operations. They specifically wanted the website to highlight two crucial aspects of their work:

  • Extensive Testing Scope: The lab's capabilities go beyond the ordinary, and they wanted the website to showcase the wide range of testing they perform.
  • Highly Sophisticated Equipment: With cutting-edge technology and state-of-the-art equipment, the lab wanted their website to convey their commitment to excellence.

The Work

The primary focus of the Fire TS Laboratory project was to revamp the branding and seamlessly integrate it into a new, modern website. We embarked on this mission with the following objectives:

Refreshing the Branding: We aimed to breathe new life into the Fire TS Laboratory brand, giving it a fresh and contemporary appearance.

Vibrant Color Palette: The laboratory's color palette underwent a revision to exude brightness and daringness. We opted for dominant shades of orange and red, creating a gradient reminiscent of the radiant warmth emanating from a pilot scale furnace.

Modern Fonts for Enhanced Design: The website's fonts were carefully selected to enhance its modern appeal while maintaining readability and boldness in the design.

Our journey led us to craft a visually stunning website that reflects the essence of Fire TS Laboratory - its cutting-edge approach, passion for innovation, and dedication to delivering excellence in the field of fire technology. By blending a vibrant color scheme, modern fonts, and captivating design elements, we succeeded in creating a remarkable online presence for the laboratory.

Branding

Colors

#E8E7E8
RGB 232 231 232
C0% M0% Y0% K9%
#231F20
RGB 0 49 242
C100% M80% Y0% K5%
#FD9D02
RGB 0 217 176
C100% M0% Y19% K15%
#E8070B
RGB 232 7 11
C0% M97% Y95% K9%

Typography

Logos

Iconography

Website Design & Development

The team had to think how to design the website layout and how to structure the content to convey the key business aspects:

  • Laboratory testing standards, 
  • technical expertise, 
  • construction capabilities,
  • and to arrange the SpeakUp Blog episodes to impress and engage the viewers.

We were determined to showcase the laboratory's highly sophisticated equipment and impressive testing scope. 

A comprehensive stock of professional photos taken by Justina Bain made the task with the equipment showcasing and the gallery pretty easy.

To arrange the testing scope was a more time-consuming exercise. The lab’s main standard and fire resistance testing bible - AS1530.4 took the whole page. This page features Cellulosic and hydrocarbon temperature curves which are built based on the data from the real fire resistance tests. 

We also didn’t forget about tunnel fire testing temperature curves.

The sections of AS1530.4 were decided to present from the perspective of the lab's technical capabilities to conduct tests (frame dimensions, viewing window, loading, crane and etc). 

The buttons’ shape visually resembles the passage of fire through the specimen lining when it is engulfed in fire at the end of the test. The button changes the color on hover, making the website feel more fluid and responsive.

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